On the Amazon platform, advertising costs continue to climb, especially in highly competitive markets, where sellers' profit margins are increasingly squeezed. Data from the "2023 China Cross-border E-commerce Seller Survival Report" shows that over 50% of Chinese sellers consider Amazon advertising cost to be the biggest operational pressure.
Meanwhile, TikTok Shop's global e-commerce business is growing rapidly. Its "interest-based e-commerce" attribute and influencer marketing model provide cross-border sellers with new traffic generation opportunities. According to a survey by Influencer Marketing Hub, over 60% of brands and sellers encounter difficulties in the critical step of "How to find the right influencer".
KOL Sprite is an intelligent TikTok influencer marketing tool specifically created for cross-border sellers, such as those on Amazon and independent e-commerce sites.
Facing the continuous rise of Amazon's on-platform advertising costs (ACOS), we help you systematically solve the three core pain points in TikTok influencer marketing—"cannot find, cannot accurately evaluate, low efficiency"—through a data-driven intelligent tool, enabling a new breakthrough in business growth.
Manual searching is inefficient and difficult to scale. Leveraging the following two features of KOL Sprite can significantly boost the efficiency of finding influencers:
Practical Example: One of our users previously spent 3 days manually searching for keywords like "Pet Camera" and "Video Surveillance" on TikTok, finding only about 30 relevant influencers, and was unable to assess their sales data. Later, using the ASIN Reverse Lookup approach, after inputting a competitor's ASIN, they pulled up a list of 1000+ influencers who had promoted similar products within minutes, with data such as engagement rate, follower count, number of promoted videos, and sales displayed directly. Filtering efficiency improved by more than 10 times.
After finding an influencer, do not make a decision "by feel". It is essential to look at the data. The following are the 7 core metrics most focused on by the industry when evaluating influencers (with reference healthy values):
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Practical Example: For pet influencers, one with 800k followers had recent videos with an average of only 20k views and an engagement rate of 0.8%. In contrast, an influencer with 100k followers had an average of 30k views and an engagement rate of 4.5%, with excellent GPM performance. The latter is clearly the better candidate.
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Using the 【Influencer Analysis】 and 【Sales Analysis】 features in the KOL Sprite plugin, you can directly obtain these key data when screening influencers on the TikTok platform. This eliminates the need for manual lookups, recording, and comparison, allowing you to quickly filter out "artificially inflated" influencers and make more scientific collaboration decisions.
Furthermore, KOL Sprite recently launched a new feature: Collaboration Analysis. Based on multi-dimensional data models such as GPM, sales capability, and content potential, it automatically generates collaboration suggestions (Priority/Try/Not Recommended). This avoids the arbitrariness of manual evaluation, significantly reduces trial-and-error costs, and ensures every budget dollar is spent effectively.
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Additionally, the "Collaboration Analysis" page provides a detailed influencer data report:
In traditional methods, after finding the right influencers, manually searching for emails, copying and pasting invitations. Completing one cycle of: Influencer Screening → Influencer Analysis → Influencer Contact takes 3-5 days, consumes significant manpower, is inefficient, and often leads to messy processes and difficulties in tracking results.
Using the KOL Sprite tool, you can not only quickly find suitable influencers but also initiate bulk outreach directly on the "KOL Sprite" web version. The system automatically extracts influencer email addresses. You can complete outreach to 200 influencers in as fast as 1 minute, and also view collaboration progress and track conversion results in real-time, greatly improving efficiency.
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Successful influencer collaboration is not just about making quick money; it also accumulates three core assets for you:
TikTok is more than just a social platform; it has become a traffic pool for global e-commerce sellers. Through data-driven influencer marketing, cross-border sellers can effectively reduce Amazon ACOS costs while boosting brand exposure and sales. Start collaborating with TikTok influencers now to drive your cross-border e-commerce growth!
1.【KOLSprite Plugin】 Download and Installation Instructions
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As an essential, data-driven toolkit for TikTok influencers and marketers, KOLSprite provides powerful features for effortless creator discovery, trending content identification, and actionable real-time insights.
It empowers users to make smarter decisions and significantly boosts their TikTok business.
